Change Management Including Featured Leading PDF B839b038f

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HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)

ISBN : #1633694518 | Date : 2011-03-08

Description :

PDF-214d2 | Most company’s change initiatives fail. Yours don’t have to.If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.HBR’s 10 Must Reads on Change Management will inspire you to:Lea… HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)


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[Pub.90oOE] HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) PDF | by Harvard Business Review


HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) by by Harvard Business Review

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Marketing Strategy Sid Ghosh PDF B2091f8c1

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Marketing and Strategy PDF




: Marketing and Strategy

ISBN : #1408017679 | Date : 2008-11-09

Description :

PDF-fe67d | … Marketing and Strategy


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Summary Service Review Analysis Jaffes Ebook PDF A8aec6b8b

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Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book PDF




by BusinessNews Publishing : Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-5ba24 | The must-read summary of Bill Price and David Jaffe’s book: “The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy & Control Costs”.This complete summary of the ideas from Bill Price and David Jaffe’s book “The Best Service Is No Service” shows that customers don’t want a “relationship” with a company – they want to buy their product and they want it… Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book


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[Pub.71gbv] Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book PDF | by BusinessNews Publishing


Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book by by BusinessNews Publishing

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Catalyst Code Strategies Dynamic Companies PDF 27fcde6ac

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Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies PDF




by David S. Evans : Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies

ISBN : #1422101991 | Date : 2007-05-09

Description :

PDF-e7d55 | In an economy where markets, consumers, and technology are ever-changing and increasingly interdependent, economic catalysts businesses that bring together a number of groups who need each other and make it easy for them to work together are essential. Think of the credit card industry. This trillion dollar industry brings merchants and consumers together. Google creates value for its custo… Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies


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[Pub.25ECH] Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies PDF | by David S. Evans


Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies by by David S. Evans

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Private Label Turning Biggest Opportunity PDF 238ab3a3a

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Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity PDF




by Keith Lincoln : Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity

ISBN : #0749450274 | Date : 2008-01-28

Description :

PDF-a0a90 | Private labels, also known as “”store brands”” or “”house brands,”” have long been associated with inexpensive name-brand knockoffs. In recent years, however, retailers have begun marketing higher quality products under their private labels. The result has been a huge increase in the market share of private label brands. International in scope, Private Label considers both the dangers and the oppo… Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity


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[Pub.81AVp] Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity PDF | by Keith Lincoln


Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity by by Keith Lincoln

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Competitor Targeting Winning Battle Customer PDF 3a40e7a8c

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Competitor Targeting: Winning the Battle for Market and Customer Share PDF




by Ian H. Gordon : Competitor Targeting: Winning the Battle for Market and Customer Share

ISBN : #0471644102 | Date : 2001-11-29

Description :

PDF-74c68 | Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company’s most serious competitors. Readers learn why going on the offensive rather than j… Competitor Targeting: Winning the Battle for Market and Customer Share


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[Pub.29pqh] Competitor Targeting: Winning the Battle for Market and Customer Share PDF | by Ian H. Gordon


Competitor Targeting: Winning the Battle for Market and Customer Share by by Ian H. Gordon

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Brand Alchemy Developing Successful Brands PDF D2cceec50

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Brand Alchemy: Developing Successful Brands from the Inside Out PDF




by Susanna Mitterer & Nick Brice : Brand Alchemy: Developing Successful Brands from the Inside Out

ISBN : #1842181157 | Date : 2008

Description :

PDF-85792 | Some dust marks on cover and slight shelf wear to edges…. Brand Alchemy: Developing Successful Brands from the Inside Out


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[Pub.90Ylb] Brand Alchemy: Developing Successful Brands from the Inside Out PDF | by Susanna Mitterer & Nick Brice


Brand Alchemy: Developing Successful Brands from the Inside Out by by Susanna Mitterer & Nick Brice

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Selling New Market Space Innovative PDF 7d41ff918

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Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo) PDF




by Brian C. Burns : Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo)

ISBN : #9780071636100 | Date : 2009-12-09

Description :

PDF-34bef | Create new markets for your innovative offering using the field-proven Maverick Method! Developing an innovative product that breaks all the rules of the market is the first step to success in today’s economy. Now, how do you get it organizations to purchase it? Selling in a New Market Space reveals the sales secrets of the companies that have taken their “disruptive innovation” offerings… Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo)


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[Pub.09XNK] Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo) PDF | by Brian C. Burns


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Its Business Development NOT Marketing PDF 647bcec78

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It’s Business Development NOT Marketing PDF




by Richard D. Wagner : It’s Business Development NOT Marketing

ISBN : #1451200773 | Date : 2010-05-12

Description :

PDF-239d7 | Often times professional service firms look at business development as “Advertising” or as a short term sales process. What this book does is walk the professional service firm through a proven process to create long-term success. There is a big difference between Sales and Marketing versus Business Development. The process described in this book will demonstrate these differences and show you a p… It’s Business Development NOT Marketing


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It’s Business Development NOT Marketing by by Richard D. Wagner

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Customers Would Rather Have Smartphone PDF 1a2e3bba2

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Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity PDF




by Cor Molenaar : Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity

ISBN : #147246656X | Date : 2015-06-17

Description :

PDF-365fb | Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys dif… Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity


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[Pub.42wEy] Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity PDF | by Cor Molenaar


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